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Dr. Lissette Alvarez-Holland's avatar

Kulkofsky et al. (2011) found that flashbulb memories (FBMs)—vivid, detailed memories of significant events—are shaped differently in individualistic versus collectivistic cultures. In individualistic cultures, personal involvement and emotional salience drive FBM formation, while in collectivistic cultures, the social and communal relevance of the event plays a larger role in how it impacts them.

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Dr. Lissette Alvarez-Holland's avatar

Michele Price this incident —- real life consequence of unchecked power, made me think of a study published in 2011 that I think is interesting in trying to figure out the brains we are making in American society.

The resignation and detachment described in your Substack article is a reframe of how we,in the westernized competative framework value celebrating the individual during wins instead of looking at all the people, places and environments that were shared to get them in that moment.

What most activists are trying to do is to induce a majority shift towards a communal reframing of systemic issues.

This could involve:

💡Highlighting the shared impact of corporate greed across diverse demographics.

💡Building collective narratives that connect individual experiences with broader societal consequences, encouraging communal memory formation.

💡Drawing from collectivistic cultural strategies (e.g., framing corporate accountability as a shared societal value) to counteract the individualistic tendencies that foster apathy.

Yet maybe we need to start believing, behaving and serving as if the global majority, that has been hurt by an actual minority of greed, doesn’t need the top 3-5% to agree or help to get the shift done?

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